Question · Q4 2025
Ivan Feinseth from Tigress Financial asked about USANA's strategic focus on integrating technology into the consumer health management journey, specifically regarding personalized nutrition and the potential use of devices for real-time nutritional absorption readings.
Answer
CEO Kevin Guest expressed strong interest in leveraging technology for personalized nutrition, moving beyond a one-size-fits-all approach. Chief Science Officer Kathryn Armstrong emphasized USANA's commitment to scientific integrity and clinical efficacy for any such technologies. She noted that while they actively explore personalization and health monitoring, they prioritize solutions with proven physiological benefits over those primarily focused on behavioral science, ensuring customer spend translates to true health advantages.
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