Question · Q3 2025
Ivan Feinseth asked about the uptake and production projections for the new Blaze Equine Wellness System, its target marketing strategy, and the percentage of fēnix 8 Pro and Bounce 2 buyers signing up for connectivity plans. He also sought Garmin's vision for how inReach and Messenger services contribute to the Garmin ecosystem.
Answer
Cliff Pemble, President and CEO, noted that Blaze has garnered attention in an underserved but traditional market, expecting it to take time to build momentum, with plans for roadmap enhancements. He explained that horse owners' dedication to animal welfare creates many opportunities for new tools. For fēnix 8 Pro and Bounce 2, he confirmed that buyers are indeed signing up for connectivity services as these products are designed around those features. He reiterated that inReach and Messenger are core to Garmin's strategy for off-the-grid communication and rescue services, a unique differentiator they will continue to expand.
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