Question · Q4 2025
Ivan Yi inquired about the strategic rationale behind the Semrush acquisition and how it aligns with Adobe's future strategies, particularly regarding brand visibility for marketers.
Answer
CEO Shantanu Narayen and President of Digital Experience Anil Chakravarthy explained that the Semrush acquisition addresses marketers' critical need for brand visibility in the evolving "agentic web," including LLMs and search engines. They highlighted that combining Adobe and Semrush will offer a comprehensive solution for marketers to manage how their brands appear across owned, earned, and new digital channels, providing unified analytics on search and generative engine efficiency.
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