J. Parker Lane's questions to HubSpot Inc (HUBS) leadership • Q1 2025
Question
J. Parker Lane asked about the impact of anniversaring the new seat-based pricing model, inquiring about trends in gross retention and Net Revenue Retention (NRR) as cohorts mature on the new model.
Answer
CFO Kathryn Bueker confirmed that HubSpot continues to see strong momentum from the seat-based pricing change, with consistent seat upgrade trends. She noted that customer migrations are proceeding as planned, with most expected to be complete by the end of 2025. Bueker reiterated that the expected year-over-year increase of a couple of points in NRR is largely driven by the tailwinds from this pricing model change.