Jack Armstrong's questions to RLJ Lodging Trust (RLJ) leadership • Q2 2025
Question
Jack Armstrong from Wells Fargo questioned why RLJ is not accelerating its ROI-focused CapEx programs, such as conversions and property upgrades, given its strong cash position and the attractive returns these projects have generated.
Answer
CEO Leslie Hale responded that the company is maintaining its established cadence of approximately two conversions per year and is actively integrating ROI projects into its standard renovation cycles. COO Tom Bardenett provided specific examples of successful ROI initiatives, such as beverage-centric F&B concepts and parking optimization, which helped drive a 1.5% increase in non-room revenue during the quarter.