Jack's questions to MercadoLibre Inc (MELI) leadership • Q2 2025
Question
An analyst from Cantor Fitzgerald, speaking for Deepak Mathivanan, asked for color on the performance of off-platform ads and the specific levers driving Argentina's advertising revenue growth.
Answer
Ariel Szarfsztejn, Commerce President, highlighted a strong quarter for ads, with 38% YoY growth in USD. He attributed Argentina's particular strength to favorable macro conditions like lower inflation and strong execution by the local team. He also noted that display and video ads nearly doubled year-over-year across the business, and product ads are performing well due to UX improvements and new AI-powered tools for sellers.