Question · Q3 2025
Jackson Ader asked about the visibility into the 2026 guidance, specifically if it includes customer commitments beyond just the pipeline, and initial expectations for advocacy revenue in off-cycle election years.
Answer
David Steinberg (Co-Founder, Chairman, and CEO, Zeta Global) confirmed that larger clients are providing larger contracts and significantly more visibility into forward numbers than in the past. Chris Greiner (CFO, Zeta Global) expects advocacy revenue to follow a similar pattern to candidate spend, potentially doubling from midterm to midterm, but cautioned that these deals can enter the pipeline rapidly and later in the process.