Question · Q3 2026
Jacob Aiken-Phillips of Melius Research inquired about how Kroger is structuring its relationships with new third-party partners to ensure appropriate first-party data access for retail media, especially as more customer missions originate on partner platforms. He also asked if the economics for first-party versus third-party retail media are comparable.
Answer
CFO David Kennerley highlighted the strong double-digit growth of the retail media business in Q3, with acceleration expected in Q4. He emphasized that the new partnerships are structured to ensure Kroger participates in media opportunities originating on partner platforms, with agreements designed to be "very favorable to our economics," though specific details were not disclosed.
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