Question · Q4 2025
Jacob Henry asked for an update on Vital Farms' progress in building retailer confidence to secure more shelf space. He specifically questioned if there's visibility into plans for expanding SKU placements or if it remains a longer-term discussion.
Answer
Russell Diez-Canseco, Executive Chairperson, President, and CEO, reported very fruitful conversations with retailers, citing improved service levels and Vital Farms' role as a category leader. He indicated that these discussions are leading to long-term growth plans and expanded distribution.
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