Jaiden Patel's questions to Dropbox Inc (DBX) leadership • Q2 2025
Question
Jaiden Patel of JPMorgan Chase & Co. inquired about the qualitative impact of Dash on customer retention and downgrade prevention, and sought details on the improvements seen from the redesigned cancellation flow.
Answer
Co-Founder & CEO Drew Houston explained that for Dash, the focus is on product quality and early engagement metrics like image search adoption and weekly active user growth, which are leading indicators for retention. Regarding the cancellation flow, he noted that better articulating the value Dropbox provides has been accretive, alongside other optimizations like billing improvements.