Question · Q4 2025
Jake Bartlett asked about Jack in the Box's performance relative to peers, specifically if the underperformance was less pronounced in its core California market due to general market pressures there. He also followed up on the company's moves to increase affordability, asking about franchisee willingness to implement changes like combo pricing tweaks and increased cup sizes, and if there are further opportunities to meaningfully increase affordability in 2026.
Answer
CEO Lance Tucker stated that Jack in the Box was lagging peers more at the start of Q4 but closed the gap by the end of the quarter after making adjustments. He believes their performance in California is likely no worse, and possibly better, than national-to-national comparisons given their market concentration. Regarding affordability, Mr. Tucker confirmed that franchisees were largely willing and on board with changes like cup size increases and price-pointed combos, with little pushback. For 2026, he expects continued evaluation of pricing strategy, potentially introducing more eye-catching price points balanced by smart price increases in other areas.
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