Question · Q4 2025
James inquired about current dealer sentiment, their backlog levels, and expectations for the 2027 early buy season, referencing a competitor's outlook. He also asked about the current mix of higher-end versus lower-end pools in new construction and potential margin pressure if the lower-end segment rebounds.
Answer
President and CEO Kevin Holleran noted cautious optimism from dealers, without specific backlog figures, and stated that Hayward is not assuming any significant step-level change from 2025 into 2026. He indicated no clear insight into the 2027 early buy season at this point. Regarding pool mix, Kevin Holleran observed that new construction (around 60,000 units) has largely been mid to higher-end for several years. He believes that entry-level pools, if they rebound, would have a similar margin profile to higher-end products, thus not causing margin pressure, with Senior Vice President and CFO Ewan Jones adding that additional volume would leverage fixed costs.
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