James Bales's questions to Life360 (LIF) leadership • Q2 2025
Question
James Bales of Morgan Stanley inquired about the go-to-market strategy for Life360's upcoming pet tracking product, asking for details on the launch timing, target countries, sales channels, hardware pricing, and any potential production issues related to tariffs.
Answer
CEO Lauren Antonoff confirmed that the pet tracker launch is on schedule for the holiday season. However, she stated that specific details regarding pricing and market rollout are being withheld for now to ensure a successful launch event.