James Beard's questions to RENTOKIL INITIAL PLC /FI (RTO) leadership • H1 2025
Question
James Beard of Deutsche Bank asked about the impact of Google's AI summaries on website traffic and what actions the company is taking to mitigate any negative effects.
Answer
CEO Andy Ransom confirmed the company is highly aware of the changes to Google search, describing Rentokil as a 'Google company' that works closely with the search giant. He stated they are actively optimizing website content to align with what AI models are looking for, ensuring their services are featured in AI-generated answers. This involves creating higher-quality content that directly addresses likely customer questions.