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    James Beard

    Research Analyst at Deutsche Bank

    James Beard is an Equity Analyst at Deutsche Bank, specializing in UK industrials with a notable focus on companies such as Babcock International Group. He has demonstrated strong conviction in his coverage, exemplified by recent price target adjustments and consistent buy ratings on key sector players. While detailed performance metrics and professional credentials are not publicly disclosed, Beard is recognized for his expertise in industrial equities and active involvement in market-moving research updates. His career timeline and prior industry experience have not been explicitly published in major analyst databases or industry profiles, but he maintains a high profile within his sector at Deutsche Bank.

    James Beard's questions to RENTOKIL INITIAL PLC /FI (RTO) leadership

    James Beard's questions to RENTOKIL INITIAL PLC /FI (RTO) leadership • H1 2025

    Question

    James Beard of Deutsche Bank asked about the impact of Google's AI summaries on website traffic and what actions the company is taking to mitigate any negative effects.

    Answer

    CEO Andy Ransom confirmed the company is highly aware of the changes to Google search, describing Rentokil as a 'Google company' that works closely with the search giant. He stated they are actively optimizing website content to align with what AI models are looking for, ensuring their services are featured in AI-generated answers. This involves creating higher-quality content that directly addresses likely customer questions.

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