James Beard's questions to Rentokil Initial PLC (RTO) leadership • H1 2025
Question
James Beard of Deutsche Numis asked about the impact of Google's AI summaries on website traffic and lead generation, and what mitigation strategies are being employed.
Answer
CEO Andy Ransom acknowledged the impact of Google's AI search changes, stating the company is actively managing this by refreshing website content to directly answer questions that AI models are likely to surface. He emphasized that creating high-quality, relevant content is key to being featured in AI-generated answers and maintaining lead flow.