James Bogin's questions to FitLife Brands Inc (FTLF) leadership • Q1 2025
Question
James Bogin asked about the long-term prospects for the MusclePharm brand, noting its significant sales decline from historical peaks, and also inquired about the company's broader strategic goals, such as whether the plan is to build an empire or seek an acquisition.
Answer
Executive Dayton Judd acknowledged disappointment with MusclePharm's growth trajectory but stressed that the acquisition was structured to be a good deal even without growth. He explained that the company is now investing in growth but can pivot if the strategy is unsuccessful. Regarding long-term strategy, Judd stated that FitLife is in the "fifth or sixth inning" and sees a tremendous opportunity for M&A and consolidation in the fragmented supplement industry, which is the current focus over a near-term sale.