Question · Q4 2025
James Cantwell asked about the value-added services currently offered by the Genius platform and whether Global Payments has plans to introduce an app store for merchants, particularly for SMBs.
Answer
Bob Cortopassi, COO, detailed Genius's value-added services, categorizing them into general tools like embedded finance, loyalty, and scheduling, and vertical-specific functionalities for spa/salon, enterprise restaurants, and field services. He expressed disinterest in an open app store model due to quality and integration concerns, preferring to curate a holistic, high-quality experience directly or through partnerships.
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