James Casey's questions to Leafly Holdings, Inc. /DE (LFLY) leadership • Q3 2023
Question
Asked for more details on the impact of recent price increases on retailer accounts and churn, and inquired about the early performance and monetization strategy for new offerings like the API for order integration.
Answer
The company stated that the price increases were highly targeted and successful, with anticipated churn occurring mainly among lower-tier retailers. New offerings like the API are focused on reducing retailer friction and improving operational efficiency, which builds a foundation for future monetization by demonstrating value rather than being a direct incremental revenue driver in the short term.