Question · Q1 2026
James Faucette followed up on 0% APR loans, asking about the FICO uplift for new Affirm users, the aggressiveness of leaning into 0% offers, the potential mix over multiple years, and learnings from the '0% Days' event.
Answer
Max Levchin explained that Affirm's ability to target specific offers based on detailed purchase information is powerful for merchants. He noted that 0% deals attract higher credit quality consumers and that the '0% Days' event successfully demonstrated Affirm's ability to drive new sales for retailers through targeted promotions. Rob O'Hare added that Affirm will continue to lean heavily into 0% offers due to their unique transparency and value proposition.