Question · Q4 2025
James Faucette asked about the impact of un-gating products on activity levels and user additions, questioning if this could accelerate member growth. He also sought color on credit mix improvement, particularly with the Chime Card relaunch, and customer response to secured card rewards, including incremental spend per user, and how this ties into attracting higher-income consumers.
Answer
Chris Britt, Co-Founder and CEO, affirmed that opening the top of the funnel has improved customer acquisition payback periods. He expects continued innovation to make account funding and service access easier, aiming to be a top consideration for primary banking relationships. Matt Newcomb, CFO, highlighted the strong early progress of the Chime Card, noting a 30% increase in credit mix as a percentage of purchase volume from September to December. He added that new cohorts show over 50% adoption of the Chime Card, with these members using it for over 70% of their Chime spend and spending more overall. The new premium membership tier will offer even better rewards to attract higher-income members.
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