Question · Q3 2025
James Friedman from SIG asked for clarification on the components driving the 80 basis point increase in the marketplace take rate. He also sought a simpler explanation of how Kaspi "runs advertising campaigns for merchants on the super app."
Answer
Mikheil Lomtadze (CEO and Co-founder, Kaspi.kz) clarified that the main drivers for the take rate increase are additional value-added services, specifically advertising and delivery revenues, rather than increased seller fees. Regarding advertising, he explained that merchants can easily launch data-driven campaigns from their smartphones by selecting items and target customer types, with Kaspi handling the rest to ensure high prediction accuracy and value at an affordable cost.