Question · Q3 2025
James Hardiman asked about the relative acceleration in 2026 advanced bookings between ocean (consistent) and river (accelerating), questioning if it indicates stronger demand in river or other influencing factors. He also sought Viking's thoughts on a new river competitor and the strategic importance of its 113 coveted docking locations.
Answer
Tor Hagen, Chairman and CEO, and Leah Talactac, President and CFO, explained that ocean booking efforts are influenced by new building programs, aiming for a stronger lead. River bookings show 8% higher prices year-over-year, with smaller capacity expansion. Tor emphasized Viking's 'offense' strategy, leveraging its unique docking sites and efficient river ship design (190 guests vs. competitors' 160-170), which provides a significant cost advantage. Leah added the breadth of Viking's itineraries across 21 rivers.
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