Question · Q3 2025
James Heaney asked Matt Stumpf about the guidance philosophy for Q4, how e-commerce seasonality from last year was used as a proxy, and assumptions regarding current versus new e-commerce customers.
Answer
Matt Stumpf, CFO, AppLovin, explained that Q4 guidance reflects optimism around the e-commerce referral program, continued model enhancements, and normal holiday seasonality. He noted that it does not include incremental assumptions for new advertisers from the referral program due to unpredictability.
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