Question · Q3 2025
James Kane questioned Assurant's aspirations for growing its over 60% market share in lender-placed housing and sought a ranking of the key drivers (higher AIV, hardening voluntary market, solid placement rates) contributing to recent housing segment growth.
Answer
CEO Keith Demmings affirmed Assurant's focus on acquiring new clients and leveraging its market-leading solutions in lender-placed, without setting a specific market share target. He identified policy growth, up 8% year-over-year, as the biggest driver for housing performance, largely stemming from placement rates and the hard voluntary market. CFO Keith Meyer reiterated that AIVs being up 5% year-over-year also contributed, but policy growth was paramount.
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