Question · Q3 2025
James Kluznik posed a philosophical question to Benedetto Vigna, asking if the 2030 plan's assumption of less importance for the price mix lever implies a reduced rate of innovation over the next five years.
Answer
CEO Benedetto Vigna asserted that the innovation rate will not slow down. He emphasized that Ferrari possesses numerous innovation levers beyond powertrain, including vehicle dynamics, user interface, architecture, and driving thrill. These innovations, applied to different models, will continue to delight clients and justify pricing power, as Ferrari increases prices due to added innovation, not merely over time.
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