Question · Q4 2025
Jay McCanless with Wedbush Securities inquired about Green Brick Partners' pricing power during the quarter and into the spring, observations on traffic, pricing trends for new land deals in desired markets, and the incentive load on higher-priced, to-be-built homes compared to a year ago.
Answer
President and COO Jed Dolson stated that very few communities saw price increases, but buyer quantity is stronger in the spring. He noted the market remains competitive with other builders. CEO Jim Brickman highlighted the company's low 7% cancellation rate, indicating a quality backlog. Jed Dolson confirmed increased traffic across all channels (foot, web) and a record start to February. Regarding land pricing, Jim Brickman described a 'tale of two cities,' with weak demand and lower prices for undesirable land, but sticky prices for high-margin land in desired locations. For incentives, Jed Dolson explained that $1M+ build jobs require higher design center monies than a year ago, and $600k-$700k homes, where buyers prefer finished specs, now require closing cost incentives and rate buydowns that were not needed a year ago. CFO Jeff Cox added that incentives on closings were 9.2% (up from 5.2% a year ago) and 10.2% on new orders, with potential to pull back if momentum is maintained.
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