Question · Q4 2025
James Quigley asked about the Oral Wegovy launch, seeking metrics on initial scripts, U.S. awareness levels, the impact of TV advertising and telehealth/pharmacy partnerships, and early expectations for patient stay time, demographics, and pre-launch marketing trends.
Answer
CEO Mike Doustdar highlighted the strong launch performance, extensive advertising efforts including a Super Bowl ad, and strategic partnerships. He noted the $149 price point aims for rapid high volume, emphasizing the 30-minute dosing flexibility is a non-issue based on Rybelsus experience. Doustdar reported 50,000 new prescriptions (NBRxs) in the U.S., translating to 170,000 patients, with 88% starting on the 1.5mg dose, indicating market expansion and future titration upside.
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