James Rose's questions to Rentokil Initial PLC (RTO) leadership • H1 2025
Question
James Rose of Barclays inquired about the quality and conversion of new leads, whether they are fueling contract sales, and what execution improvements are planned for underperforming integrated branches.
Answer
CEO Andy Ransom explained that lead quality varies, with brand-awareness leads converting well while technician leads have lower conversion. He noted most leads start as jobs and are then converted to contracts. For integrated branches, the key focus is on restoring lead flow and improving customer retention through better data analytics and a refined playbook.