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James Wheatcroft

James Wheatcroft

Managing Director and Senior Equity Analyst at Jefferies Financial Group Inc.

London, GB

James Wheatcroft is a Managing Director and Senior Equity Analyst at Jefferies, specializing in the European Leisure sector with a particular focus on entertainment, hotels, and online gambling. He covers leading companies including Flutter Entertainment and is recognized as the longest-serving online gambling analyst in Europe, providing in-depth market share, regulatory, and revenue analysis. With over 30 years of sector experience, Wheatcroft’s career achievements include being acknowledged for extensive industry insight and trusted recommendations, with a recent track record of notable investment calls such as his 2025 coverage initiation of Flutter Entertainment. He holds relevant professional securities licenses and is regularly highlighted in industry rankings and surveys for excellence in European equity research.

James Wheatcroft's questions to Flutter Entertainment (FLUT) leadership

Question · Q2 2024

James Wheatcroft asked for details on how the live betting product will be incremental to the parlay product during the upcoming NFL season.

Answer

CEO Peter Jackson highlighted the success of recent investments in live betting, noting a fourfold increase in the proportion of customers betting live during the NBA playoffs. He confirmed that Flutter has 'great initiatives and plans' for the NFL season, including the launch of Same Game Parlay Live, to further enhance the in-play experience.

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Question · Q2 2024

James Wheatcroft asked about product development for the upcoming NFL season, specifically how live betting will be incremental to the parlay product.

Answer

CEO Peter Jackson highlighted the success of live betting during the NBA playoffs, where engagement was 4x higher than previously. He confirmed it is an important product and that for the NFL season, Flutter has 'great initiatives and plans' ready, including 'same game parlay live' for the season's start.

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