Question · Q4 2025
Jamesmichael Sherman-Lewis with Citi asked about the specific product changes driving improved frequency and engagement quality, including the new UI, recommendations, and notification adjustments. He also inquired if there's a difference in usage trends between existing and newer user cohorts.
Answer
Nirav Tolia, Nextdoor's Co-founder and CEO, explained that the product is slowly transitioning to be more utility-centric and intent-driven. He highlighted that deeper engagement is driven by a combination of factors, including a greater focus on recommendations and local news for decision-making, more relevant notifications, and AI-driven personalization of the feed. Tolia noted that these are the early stages of compounding improvements. Jamesmichael Sherman-Lewis followed up by asking about the advertiser base, particularly the momentum in the self-serve segment. He sought updates on budget trends by vertical or advertiser size and spending patterns from larger advertisers. Nirav Tolia stated that Q4 was the strongest revenue quarter in company history, reflecting broad-based strength in advertiser demand and improved outcomes driven by AI. Indrajit Ponnambalam, CFO, echoed this, noting no particular verticals significantly outperformed but highlighted positive trends in the number of advertisers and net new ad revenue.
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