Jamesmichael Sherman-Lewis's questions to KIND leadership • Q2 2025
Question
Inquired about the evolving user engagement on the new platform's different surfaces and asked for insights into budget conversations with large advertisers and how new supply-side integrations could boost that revenue stream.
Answer
User sentiment (NPS) has improved significantly. Local news content now comprises 5% of the feed and is engaged with by over half of users. The alerts feature is seen as highly useful but its usage is event-driven and will scale over time. For large advertisers, there was a meaningful quarter-over-quarter improvement. Future growth is expected from better ad optimization and new programmatic integrations, with supply-side platforms showing early progress and demand-side platform integrations coming by year-end.