Jamie Friedman's questions to Affirm Holdings (AFRM) leadership • Q4 2025
Question
Jamie Friedman of Susquehanna International Group asked for a detailed explanation of how the 'Adapt AI' deployment results in a 5% average increase in GMV for merchants.
Answer
Founder & CEO Max Levchin detailed that Adapt AI is an AI model that automates the optimization of the checkout flow. It dynamically determines the most compelling financing offer for each individual consumer, which maximizes conversion rates and volume for the merchant while often lowering their promotional cost compared to manual configurations.