Jan Erik Gjerland's questions to Sampo Oyj (SAXPY) leadership • Q1 2025
Question
Jan Erik Gjerland asked about the future branding strategy for Topdanmark versus If in Denmark and requested more detail on the competitive landscape in Sweden, Denmark, and Finland for both Private and Commercial lines.
Answer
Executive Morten Thorsrud stated that the long-term focus is on the If brand, but the Topdanmark brand will be used for a transitional period due to the complexity of changing digital processes. He described the overall competitive situation in the Nordics as 'quite benign,' evidenced by strong growth of 8.5% in the Private segment and a strong position in the SME market across all geographies.