Jan Gjerland's questions to Sampo (SAXPY) leadership • Q1 2025
Question
Jan Gjerland inquired about the branding strategy in Denmark regarding the Topdanmark and If brands, and asked for more detail on the competitive landscape in Sweden, Denmark, and Finland.
Answer
Executive Morten Thorsrud explained that the long-term plan is to use the If brand, but the Topdanmark brand will persist for some time due to the complexity of migrating digital processes. He described the overall competitive situation in the Nordics as 'quite benign,' which is evidenced by strong growth of 8.5% in the Private segment and high new sales across geographies.