Jan Erik Gjerland's questions to Sampo Oyj (SAXPY) leadership • Q1 2025
Question
Jan Erik Gjerland inquired about the future branding strategy for Topdanmark versus If in Denmark and asked for commentary on the competitive landscape in Sweden, Denmark, and Finland.
Answer
Executive Morten Thorsrud stated that the long-term plan is to focus on the If brand, but the Topdanmark brand will be used for some time due to the complexity of changing digital processes. He described the overall competitive situation in the Nordics as 'quite benign,' evidenced by strong growth of 8.5% in the Private segment and high new sales across geographies and business lines.