Question · Q4 2025
Jana asked about AtriCure's pain management expansion, specifically how long sales representatives typically stay in an account before moving to the next. She also inquired about the remaining runway for open ablation from a CABG perspective, including the percentage penetration and the impact of BoxX-NoAF.
Answer
Mike Carrel, President and CEO of AtriCure, explained that the duration reps stay in an account is not time-based but case-based, aiming for 10-15 cases and proper protocol establishment (including post-op care). This typically takes about three months. He noted that almost every rep has an account actively using the product, indicating good progress. Mr. Carrel stated that for AFib patients undergoing CABG, penetration is around 20%. However, when considering the broader opportunity including non-AFib patients (BoxX-NoAF trial), the penetration is 'much less than 10%,' indicating a significant market opportunity.
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