Janet Gianni's questions to Digimarc Corp (DMRC) leadership • Q3 2024
Question
Janet Gianni inquired about the potential for Digimarc to become the industry-wide solution for gift card fraud, given recent industry buzz, and asked about the company's partnership with Blackhawk Network.
Answer
CEO Riley McCormack stated that the reception from the gift card industry has been 'phenomenal' due to rising fraud and regulatory pressure. He confirmed the company sees a massive opportunity, booked initial revenue in Q3, and expects it to be a significant contributor in 2025. He did not confirm a formal partnership with Blackhawk Network but acknowledged they are a major industry player and that there was joint signage at a recent conference.