Janet Kloppenburg's questions to URBAN OUTFITTERS (URBN) leadership • Q2 2026
Question
Janet Kloppenburg of JJK Research Associates asked about the execution and elasticity of recent price increases, the drivers behind the acceleration at Free People and FP Movement, and whether marketing as a percentage of sales could continue to increase.
Answer
Sheila Harrington, Global CEO of Urban Outfitters & Free People Groups, confirmed thoughtful price increases on select items have been well-received and credited FP Movement's success to delivering on both performance and fashion. CEO & Chairman Richard Hayne noted marketing spend will rise in Q3 for specific campaigns but will defer guidance on future years until the next call.