Janet Kloppenburg Joseph's questions to Abercrombie & Fitch Co (ANF) leadership • Q4 2024
Question
Janet Kloppenburg Joseph inquired about the competitive landscape for the Abercrombie & Fitch brand and whether the recent increase in promotional activity is temporary or likely to continue.
Answer
CEO Fran Horowitz-Bonadies stated that the company's primary focus is on its customer, not the competitive landscape, which is the key to their success. CFO Robert Ball addressed promotions by noting that while A&F has achieved multiyear AUR growth, future pricing power depends on product, inventory control, and customer response. The goal for 2025 is to hold AURs flat, with any further reduction in promotions viewed as an opportunity.