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    Janine Hoffman Stichter

    Managing Director and Senior Equity Research Analyst at Stifel

    Janine Hoffman Stichter is a Managing Director and Senior Equity Research Analyst at Stifel, where she specializes in coverage of the branded and private label consumer and retail sectors. She covers major companies including Procter & Gamble, Colgate-Palmolive, Kimberly-Clark, Clorox, and other prominent names in household and personal care. Over her career, she has been recognized as a top-performing analyst, ranking among the highest for stock picking accuracy with a track record of generating positive average returns as rated by institutional platforms. Stichter began her equity research career in the early 2000s, previously serving as an analyst at Jeffries and Bear Stearns before joining Stifel in 2009, and she holds relevant FINRA securities licenses and analyst credentials.

    Janine Hoffman Stichter's questions to Warby Parker (WRBY) leadership

    Janine Hoffman Stichter's questions to Warby Parker (WRBY) leadership • Q1 2025

    Question

    Janine Hoffman Stichter asked for commentary on the behavior of insurance-paying customers versus non-insurance customers. She also requested an update on the penetration of customers using insurance at Warby Parker and the initiatives aimed at closing the utilization gap.

    Answer

    Co-CEO David Gilboa reported positive progress in making insurance benefits easier to use, highlighting early positive signs from the Versant integration. He reiterated that insurance customers typically spend more per transaction and have higher repeat purchase rates. Gilboa noted that insurance remains a significant, multi-year growth opportunity as Warby Parker is still underpenetrated relative to the broader optical category.

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    Janine Hoffman Stichter's questions to STEVEN MADDEN (SHOO) leadership

    Janine Hoffman Stichter's questions to STEVEN MADDEN (SHOO) leadership • Q1 2025

    Question

    Janine Hoffman Stichter inquired about the long-term outlook for sourcing from China, asking if the company would pivot back if tariffs were reduced. She also asked about the current buying behavior of the off-price channel.

    Answer

    CEO Ed Rosenfeld stated that while the company is moving U.S.-bound production out of China, it is maintaining its China sourcing capabilities for its international business. This would allow them to pivot back if the tariff situation changes favorably. Regarding the off-price channel, he expects continued reduced demand for upfront buys, as those retailers are more resistant to price increases and anticipate having opportunities to buy excess inventory later.

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    Janine Hoffman Stichter's questions to STEVEN MADDEN (SHOO) leadership • Q4 2024

    Question

    Janine Hoffman Stichter of BTIG, LLC requested a breakdown of the low single-digit organic growth forecast for 2025, seeking details on the expected performance of wholesale versus DTC, and within wholesale, the outlook for branded versus private label, handbags, and apparel.

    Answer

    Chairman and CEO Edward Rosenfeld detailed the organic forecast, projecting wholesale to be down low-single digits and DTC to be up high-single digits. Within wholesale, he expects footwear to grow in the low-single digits while accessories and apparel decline mid-single digits, driven by a double-digit drop in the Steve Madden handbag business. He added that branded businesses are expected to outperform private label in 2025, and he remains bullish on Steve Madden branded apparel growth.

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    Janine Hoffman Stichter's questions to STEVEN MADDEN (SHOO) leadership • Q3 2024

    Question

    Janine Hoffman Stichter from BTIG requested insights and learnings from the recent marketing campaign. She also asked for an update on the progress of investments in store renovations, including the new Times Square flagship.

    Answer

    Chairman and CEO Edward Rosenfeld described the "Never Miss A Beat" campaign as very successful, driving increased brand searches, positive social sentiment, and revenue. He highlighted that the campaign also improved the efficiency of performance marketing spend. Regarding store investments, Rosenfeld confirmed they are ongoing and announced that the new Times Square flagship store is set to open right before Black Friday.

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    Janine Hoffman Stichter's questions to Revolve Group (RVLV) leadership

    Janine Hoffman Stichter's questions to Revolve Group (RVLV) leadership • Q1 2025

    Question

    Janine Hoffman Stichter asked for an update on inventory composition, specifically regarding any remaining pockets of excess, and inquired about the extent of inventory buy reductions for the second half and the flexibility to reaccelerate if needed.

    Answer

    CFO Jesse Timmermans reported that the inventory-to-sales growth differential was positive for both the REVOLVE and FWRD segments, and they feel good about the current inventory composition. He stressed that their model provides significant flexibility to moderate buys while retaining the ability to quickly reaccelerate purchasing if demand improves.

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    Janine Hoffman Stichter's questions to Revolve Group (RVLV) leadership • Q3 2024

    Question

    Janine Stichter of BTIG asked about the path to achieving the long-term mid-teens EBITDA margin target and requested an update on the progress of smaller, developing categories like beauty, men's, and home.

    Answer

    CFO Jesse Timmermans reaffirmed the 14% long-term EBITDA margin target, outlining a path through gross margin expansion, operational efficiencies, and G&A leverage, while noting marketing will remain an investment area. Co-CEO Michael Mente described progress in developing categories as being in "super early innings," with growth rates outpacing the core business, viewing it as a multi-year journey.

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    Janine Hoffman Stichter's questions to ROCKY BRANDS (RCKY) leadership

    Janine Hoffman Stichter's questions to ROCKY BRANDS (RCKY) leadership • Q1 2025

    Question

    Janine Hoffman Stichter asked for clarification on the reiterated 2025 guidance amid tariff pressures, inquiring about the progress of sourcing diversification from China, the status of Chinese shipments, and the scale of planned price increases. She also questioned the stability of the wholesale order book and retailer feedback on consumer health.

    Answer

    Chief Operating and Chief Financial Officer Thomas Robertson explained that a strong inventory position of about seven months provides a buffer to manage the transition, with a goal to reduce China sourcing to under 20% by year-end. He noted that specific price increase details are pending but will be implemented in June. Executive Jason Brooks added that some China shipments have been methodically paused or redirected. Regarding wholesale, Brooks confirmed that fall bookings are strong and retailers are managing the situation without panic, a sentiment echoed by Robertson who sees a competitive advantage in the company's owned manufacturing facilities.

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    Janine Hoffman Stichter's questions to J.Jill (JILL) leadership

    Janine Hoffman Stichter's questions to J.Jill (JILL) leadership • Q4 2024

    Question

    Janine Hoffman Stichter of BTIG, LLC inquired about the specific Q1 headwinds impacting J.Jill, including weather, consumer sentiment, and the OMS implementation, and also asked for details on the expected benefits from the new omnichannel capabilities.

    Answer

    Executive Claire Spofford confirmed that a slow start to Q1 was driven by adverse weather in February, negative consumer sentiment, and the operational cutover to a new Order Management System (OMS). Executive Mark Webb added that the new OMS is expected to yield benefits in the second half of the year, primarily through ship-from-store capabilities that can improve both sales fulfillment and profit margins on inventory.

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    Janine Hoffman Stichter's questions to J.Jill (JILL) leadership • Q3 2024

    Question

    Janine Hoffman Stichter inquired about the sales trend cadence during the quarter, current consumer shopping behaviors, and the overall promotional environment.

    Answer

    Executive Claire Spofford confirmed a soft August followed by sequential improvement, aided by colder weather and targeted promotions. Spofford noted that the direct-to-consumer channel customer remains more price-sensitive and that the fourth quarter is typically highly promotional across the apparel sector.

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    Janine Hoffman Stichter's questions to J.Jill (JILL) leadership • Q2 2025

    Question

    Janine Hoffman Stichter from BTIG inquired about opportunities for SG&A savings and the overall flexibility to preserve margins. She also asked about trends in new customer acquisition and demographics, given the slight decline in the total customer file.

    Answer

    Executive Mark Webb stated that while wage inflation and IT investments are ongoing pressures, the company is managing discretionary SG&A with a cautious mindset, particularly by scrutinizing marketing effectiveness. Executive Claire Spofford addressed customer trends, noting that while the retail-only customer file was challenged, the direct-to-consumer file saw nice growth, especially among the best customers. She confirmed that efforts to attract a slightly younger demographic are continuing.

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    Janine Hoffman Stichter's questions to FOOT LOCKER (FL) leadership

    Janine Hoffman Stichter's questions to FOOT LOCKER (FL) leadership • Q4 2025

    Question

    Janine Hoffman Stichter asked for more detail on the reallocation of CapEx, specifically which IT spending areas are being scaled back, and inquired about the strategy to fix the WSS banner and the conditions needed to reaccelerate its store growth.

    Answer

    CFO Michael Baughn clarified that CapEx is being prioritized for high-return, customer-facing projects like store remodels, while the timing of some non-customer-facing, 'back of house' technology investments is being moderated. EVP & CCO Frank Bracken stated the WSS strategy involves doubling down on its value proposition and key categories like global football and workwear. He noted a prudent approach to capital, with only one new WSS store planned for 2025, to focus on improving existing fleet productivity.

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    Janine Hoffman Stichter's questions to FOOT LOCKER (FL) leadership • Q2 2024

    Question

    Janine Hoffman Stichter inquired about the drivers behind Foot Locker's strong comparable sales and reduced promotions in a tough environment, changes in the consumer base, particularly the lower-income WSS shopper, and the reasoning for the guided Q3 SG&A increase.

    Answer

    CEO Mary Dillon attributed the positive results to the execution of the 'Lace Up' plan, noting that while the core consumer prioritizes sneakers, the WSS customer faces greater inflationary pressure. CFO Mike Baughn clarified the Q3 SG&A increase was due to the timing of technology project expenses and not a change in the full-year outlook.

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    Janine Hoffman Stichter's questions to Birkenstock Holding (BIRK) leadership

    Janine Hoffman Stichter's questions to Birkenstock Holding (BIRK) leadership • Q4 2024

    Question

    Janine Stichter asked for color on customer behavior, specifically regarding repeat purchase trends, the number of pairs owned, and any shifts in customer demographics.

    Answer

    Niko Weake, President of EMEA, highlighted the success of the company's membership program, which has grown 30% year-over-year to 8 million members. He noted that these members spend 30% more than non-members and adopt new product categories more quickly. The company is focused on enhancing personalization and offering exclusive products to this growing and valuable customer base.

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    Janine Hoffman Stichter's questions to lululemon athletica (LULU) leadership

    Janine Hoffman Stichter's questions to lululemon athletica (LULU) leadership • Q3 2025

    Question

    Asked for details on the improved performance in the women's business, specifically about the positive trends in the leggings category and the outlook for Q4 and next year.

    Answer

    The women's business is performing well globally. The improvement is tied to guests responding positively to newness in color and pattern, particularly in core categories like leggings. The company gained market share and plans to continue driving growth by increasing the level of newness in its assortment.

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    Janine Hoffman Stichter's questions to lululemon athletica (LULU) leadership • Q2 2024

    Question

    Janine Stichter asked about the product innovation pipeline, specifically the timeline to reintroduce the 'Breathe Through' fabric and the potential scale of new launches in the training category for the second half of the year.

    Answer

    CEO Calvin McDonald confirmed the 'Breathe Through' fabric was a success and the team is working to reintroduce it in a new style, though not in 2024. For the back half, he highlighted key innovations including an expansion of the Wunder Under franchise with new fabrics, a new performance train legging, and crucial seasonal updates to the core Align franchise, which had been lacking.

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    Janine Hoffman Stichter's questions to OXFORD INDUSTRIES (OXM) leadership

    Janine Hoffman Stichter's questions to OXFORD INDUSTRIES (OXM) leadership • Q2 2025

    Question

    Janine Hoffman Stichter from BTIG asked management to rank the primary factors behind the sales slowdown and to provide more context on the normalization of the Florida market. She also inquired about the timeline for seeing improvements from the identified merchandising missteps.

    Answer

    CEO Tom Chubb stated it was difficult to rank the factors but confirmed all were material, citing data supporting the 'headline distraction' theory and noting Florida's shift from outperforming to performing in line with the rest of the country. He explained that the merchandising issues are fixable and will be addressed by the second quarter of next year. For the near term, he highlighted new collections like Tommy Bahama's Indigo Palms as a positive driver for the second half.

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    Janine Hoffman Stichter's questions to OXFORD INDUSTRIES (OXM) leadership • Q2 2024

    Question

    Janine Hoffman Stichter from BTIG asked management to rank the key factors contributing to the sales slowdown, including consumer distraction, inflation, and merchandising missteps. She also sought more context on the normalization of the Florida market and inquired about the timeline for seeing improvements from merchandising adjustments.

    Answer

    Chairman and CEO Tom Chubb stated that all three factors were material and difficult to rank. He elaborated on the Florida market, clarifying that it is not underperforming but has simply stopped outperforming the rest of the country as it had for the past three years. Regarding merchandising, he noted the issues are fixable by Q2 of next year and highlighted newness for the second half, such as the Tommy Bahama Indigo Palms collection, as a key initiative to drive demand.

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