Question · Q3 2026
Janine Stichter inquired about the specific product missteps, the consumer feedback guiding these corrections, and the reasons behind higher promotional activity in the digital channel compared to stores.
Answer
CEO Lisa Harper detailed that merchandising missteps were primarily in tops (50% of revenue miss), shoes (40% due to tariff-driven pause), and jackets (10%). She explained the tops issue as an 'abdication of core fabrications' and a shift away from solution-based products, which is being corrected with chase orders and enhanced guardrails. Chief Strategy and Planning Officer Ashlee Wheeler attributed increased digital promotions to the tops miss, noting no inventory issues. Lisa Harper also confirmed that Q4 guidance incorporates current performance, with no substantive recovery expected in tops or shoes this quarter.
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