Jared Hludzinski's questions to Wendy's Co (WEN) leadership • Q2 2025
Question
Jared Hludzinski of BMO Capital Markets asked if the breakfast daypart continued to be softer than the rest of the day in the second quarter and requested insights on performance across other dayparts.
Answer
Interim CEO & CFO Ken Cook confirmed that breakfast continued to underperform the rest of the day in Q2, attributing it to consumer behavior where breakfast is often the first meal cut from out-of-home spending during times of uncertainty. He stated the company is addressing this with its new beverage lineup, including cold brew coffee and sparkling energy drinks, which are designed to drive traffic during the habitual morning daypart and throughout the day.