Question · H1 2025
Jarrod Castle of UBS asked about the scale and phasing of the branded residential business's contribution to profitability, the allocation of investment across IHG's technology pillars, and the potential for further M&A or brand additions following the Ruby acquisition.
Answer
CEO Elie Maalouf described branded residential as a growing fee stream, particularly from luxury brands like Six Senses and Regent. He explained that technology investments are managed consistently through the system fund with a focus on continuous product management rather than large one-off projects. Regarding M&A, he stated that while IHG is pleased with the Ruby integration, future brand additions could be either organic or inorganic, without providing a specific timeline.
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