Question · Q3 2025
Jason Bazanay asked about Spotify's philosophy regarding price increases, specifically what metrics provide confidence to price the service significantly above competitors, given varying price gaps across markets.
Answer
Alex Norström, Co-President and Chief Business Officer, stated that Spotify focuses on its own offering and the value-to-price ratio, continuously improving value through product innovation. Gustav Söderström, Co-President, CPO, and CTO, added that engagement and 'days spent per month' (where Spotify is ahead of competitors) provide confidence. Daniel Ek, CEO, clarified that Spotify is a multi-vertical service (music, podcasts, audiobooks), and pricing factors in value across all verticals, not just music.