Question · Q4 2025
Jason Butler asked for initial comments on the impact of the increased NUPLAZID field force and how ACADIA assesses the ROI on its full commercial investment for NUPLAZID, including non-field force components.
Answer
Catherine Owen Adams, CEO, confirmed regular ROI assessment for marketing and commercial mix. Tom Garner, Chief Commercial Officer, reported that the expanded NUPLAZID field team, fully deployed in January, has hit the ground running with a noticeable increase in activity and referral volumes, now targeting 11,000 writers (up from 7,000). Catherine added that the significant SG&A step-up in 2026 is foundational, with more incremental increases expected towards 2028.
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