Question · Q3 2025
Jason Greyer asked for details on the size and monetization strategy of SODA and the Digital Out-of-Home Player, which are designed to create more predictable revenue streams.
Answer
CEO Tal Jacobson explained that SODA and the Digital Out-of-Home Player aim to be operating systems for the inventory side, embedding Perion within publishers' tech stacks. The Digital Out-of-Home Player, in particular, allows Perion to benefit from all budgets (direct and programmatic) going through screens, significantly increasing TAM and providing better visibility and predictability for revenue streams once deployed at scale.
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