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Jason Greyer

Research Analyst at Craig Holland Capsule Group

Jason Greyer is an Analyst at Craig Holland Capsule Group, specializing in equity research with a focus on technology and digital advertising companies such as Perion Network. He has participated in recent earnings calls and is recognized for providing insightful analysis to institutional investors, though detailed performance metrics or rankings have not been publicly disclosed. Greyer's career timeline and previous firm affiliations are not widely available, but he has established himself as a knowledgeable analyst within the firm in recent years. No public records currently verify his professional credentials such as FINRA registration or securities licenses.

Jason Greyer's questions to Perion Network (PERI) leadership

Question · Q3 2025

Jason Greyer asked for details on the size and monetization strategy of SODA and the Digital Out-of-Home Player, which are designed to create more predictable revenue streams.

Answer

CEO Tal Jacobson explained that SODA and the Digital Out-of-Home Player aim to be operating systems for the inventory side, embedding Perion within publishers' tech stacks. The Digital Out-of-Home Player, in particular, allows Perion to benefit from all budgets (direct and programmatic) going through screens, significantly increasing TAM and providing better visibility and predictability for revenue streams once deployed at scale.

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Question · Q3 2025

Jason Greyer asked for details on the market opportunity size for Soda and the Digital Out-of-Home Player, and how Perion plans to monetize these solutions to create more predictable revenue streams.

Answer

CEO Tal Jacobson explained that Soda and the Digital Out-of-Home Player aim to be the operating systems for the inventory side (publishers/screen owners), deeply embedded in their tech stacks. The Digital Out-of-Home Player, by managing both direct and programmatic campaigns, significantly increases Perion's TAM and is expected to provide better visibility and predictability for revenue streams once widely deployed.

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Fintool

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