Question · Q3 2025
Jason Helfstein from Oppenheimer inquired about the greenfield opportunity for acquiring new Instacart+ members, considering the competitive subscription landscape. He also asked about competitive dynamics regarding basket size, specifically if competitors are de-emphasizing large baskets in favor of smaller ones, and Instacart's perspective on this trend.
Answer
CFO Emily Reuter stated that Instacart focuses on its product and service value for Instacart+ members, seeing continued opportunity for growth through enhanced features and partnerships, without specific competitive impacts. CEO Chris Rogers noted no overall shift towards smaller baskets, with large baskets still dominating 75% of the market, and Instacart effectively converting small basket users to large ones.