Question · Q3 2025
Jason Kreyer asked about specific customer segments where Athena might resonate best and whether the $100 million pipeline from Zeta Live could transition to revenue faster due to operational streamlining.
Answer
David Steinberg (Co-Founder, Chairman, and CEO, Zeta Global) believes direct enterprise clients will likely adopt Athena first, with no significant vertical differentiation. He clarified that the goal is to *close* $100 million in business, not just pipeline, and confirmed that deals are closing and onboarding faster due to internal automation and AI, contributing to high confidence and raised guidance.