Jason Kreyer's questions to CREATIVE REALITIES (CREX) leadership • Q2 2025
Question
Jason Kreyer of Craig-Hallum Capital Group LLC inquired about the progress of deals in the company's growing pipeline, the basis for management's confidence in second-half acceleration, and which vertical faces the most pressure to modernize.
Answer
CEO Rick Mills explained that while major pipeline deals are progressing slowly, he anticipates announcements within the calendar year. He attributed the confidence in back-half acceleration to the imminent installation of previously announced QSR wins, which were delayed by on-site construction issues. Mills identified the QSR drive-thru vertical as facing the most pressure to adopt digital solutions due to its significant impact on throughput and revenue, followed by the emerging in-store retail media networks.