Question · Q4 2025
Jason Kupferberg asked about the re-acceleration of Q1 GPV to 12% quarter-to-date, despite weather events, and sought clarity on the full-year low-to-mid teens GPV guidance. He also requested insights into any variations in vertical trends observed quarter-to-date among major verticals.
Answer
Foundational Lead Amrita Ahuja stated that Square's strategy is paying off, with GPV growth accelerating from 8.6% in 2024 to 10% in 2025, and re-accelerating to over 12% year-to-date in Q1 2026. Food and beverage GPV was up 16% year-over-year, with strong mid-market performance. Sales and Marketing Lead Nick Molnar added that New Volume Added (NVA) grew 29% in Q4 2025, with 65% from self-onboarded sellers maintaining a 4-5 quarter payback. Sales-led NVA surged 62% in Q4, exceeding the 40% target, driven by scaling field and telesales teams (from 15 to 140 reps) and strong partnerships, particularly with Cisco (80% growth in referrals quarter-over-quarter). He expects NVA to continue compounding into 2026.
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