Question · Q2 2026
Jason Kupferberg asked about the competitive landscape, specifically if aggressive tactics from competitors (e.g., cash back incentives) are impacting Affirm's merchant pricing or go-to-market strategy. He also inquired about the rapidly growing 'other' GMV category, its components, and potential for new breakouts.
Answer
Max Levchin, Founder and CEO of Affirm Holdings, stated that competitive promotional strategies have not made a dent, emphasizing Affirm's clear, transparent 0% offers as a key differentiator and moat. Rob O'Hare, CFO of Affirm Holdings, explained that the 'other' category represents a long tail of small, diverse merchants, and categories are broken out once they reach critical mass, citing 'services' as a recent example.
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