Jason Tilchen's questions to SGHC Ltd (SGHC) leadership • Q2 2025
Question
Jason Tilchen of Canaccord Genuity Inc. asked about the new marketing channels driving strong returns, the impact of the Williams F1 sponsorship, and the drivers behind the improved 14% sportsbook hold, questioning the split between favorable outcomes and structural product improvements.
Answer
CEO Neal Menashe stated that marketing success comes from reallocating budget to efficient channels like content, with the F1 deal driving traffic. He noted that the improved sportsbook margin is a result of both favorable sports results and structural enhancements like the 'Bet Builder' parlay product. He emphasized that as revenue scales, the company's operating leverage significantly improves profitability.