Question · Q3 2025
Jason Tilchen inquired about the upcoming rollout of a Spanish-language app, asking about the incremental opportunity it presents as a customer acquisition and engagement driver, particularly with the 2026 World Cup approaching.
Answer
Jason Robins, Co-founder and CEO of DraftKings, expressed excitement for the Spanish-language app, noting it was sparked by the 2026 World Cup opportunity and further research into Spanish-speaking audiences for other sports. He believes it represents a significant incremental opportunity, especially for those who prefer or exclusively use Spanish-language apps. Mr. Robins highlighted the potential to build outsized share in this fast-growing demographic, particularly in key states like Texas and California that may legalize in the future.
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