Question · Q1 2026
Jasper Bibb asked about the drivers behind the expected reacceleration of student starts over the balance of the year, particularly the strong fiscal second quarter, and sought clarification on the size of initial start cohorts for San Antonio and Atlanta. He also inquired about marketing yield and student acquisition costs.
Answer
CEO Jerome Grant explained that the reacceleration is driven by momentum from new program launches, the Dallas campus expansion, and the opening of the San Antonio campus in Q2, followed by Atlanta later. He noted that individual new cohorts are small but collectively move the needle with over 20 programs launching. CEO Jerome Grant stated that marketing yield is improving due to AI-driven technology and more precise targeting. CFO Bruce Schuman added that marketing dollar efficiency as a percentage of revenue is up slightly year-over-year in Q1 due to new campus and program openings.
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