Question · Q3 2025
Javier Escalante from Evercore ISI inquired about the evolving competitive landscape in U.S. diapers, including the impact of private label and Chinese imports, Kimberly-Clark's Q4 marketing strategies, and efforts to avoid price wars amidst flat market volumes. He also sought insights into consumer reactions to new product introductions versus competitor offerings and strategies for driving positive mix.
Answer
CEO Mike Hsu and President & COO Russ Torres detailed Kimberly-Clark's innovation-led strategy, emphasizing product improvements across all tiers and strategic promotional timing. They highlighted strong Q3 diaper share gains in North America, the role of club channel growth, and confidence in their superior technology to compete effectively against low-cost alternatives and drive premiumization.