Question · Q3 2026
Jay Sole asked about the drivers behind HOKA's accelerated performance in the quarter, inquiring if product innovation, marketing, or strong full-price sell-through contributed, and whether this growth is sustainable. He also followed up on HOKA's lifestyle strategy, the upcoming ad campaign, and how product diversification beyond Bondi and Clifton is changing the business mix.
Answer
President and CEO Stefano Caroti confirmed the sustainability of HOKA's growth, attributing it to strategic franchise launches, tightened inventories, and effective DTC channel use for closeouts, highlighting strong new product performance. CFO Steve Fasching added that consumer engagement with product updates contributed. Caroti further explained that lifestyle is a significant opportunity with positive early reads on Q4 products, while performance remains core.
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