Question · Q2 2026
Jay Sole asked about Ralph Lauren's strategy for using pricing as a lever over the next few quarters before tariffs are fully lapped, and the company's ability to mitigate tariffs over time. He also inquired about the extent to which the second-half acceleration guidance is driven by general caution on a consumer slowdown versus true structural or timing shifts.
Answer
Justin Picicci, CFO, explained that AUR growth is driven by multiple levers, including brand investment, attracting full-price customers, elevated product mix, and reduced discounting, in addition to strategic pricing actions. He confirmed normal course pricing for fall and modest additional adjustments for fall/spring 2026 due to higher tariffs, reflected in the high single-digit AUR growth guide for the back half. Picicci noted that Q4 is expected to be the most impacted quarter by tariffs and timing shifts but reiterated the expectation for 10-30 basis points of gross margin expansion this fiscal year. He clarified that the second-half guide reflects strategic front-loading of performance due to macro uncertainty, with underlying growth tracking to the long-term mid-single-digit outlook when adjusted for timing shifts and strong holiday comparisons.