Question · Q1 2026
Jay Sole asked about the opportunity with third-party brands, what attracts them to Stitch Fix, the drivers of net revenue per active client growth, and the factors influencing active client trends, including demographics of newer customers.
Answer
CEO Matt Baer explained that Stitch Fix offers an attractive value proposition for brands through a personalized, closed ecosystem that ensures product quality adjacency, respectful treatment, and high client resonance, leading to strong retention rates. CFO David Aufderhaar attributed RPAC growth to improving new client LTVs and a nearly 10% increase in average order value, driven by more items per fix and a 3% AUR increase from category mix shifts. He noted active client trends were influenced by increased new client acquisition, 8% year-over-year growth in re-engaged clients, and improved client retention, leading to confidence in a Q3 sequential increase. CEO Matt Baer added that growth is healthy, driven by engagement and unit sales, not inflation, and is strong across all income segments.
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