Question · Q4 2025
Jeff Johnson sought clarification on SG&A as a percentage of revenue (expecting an increase this year then growth below sales) and the R&D ramp (towards 5% this year, eventually 6%). He then asked if Dentsply Sirona would consider lowering price points for products like imaging, IOS, and 3D printing to compete with improved lower-priced alternatives, or if the focus remains solely on driving innovation.
Answer
President and CEO Dan Scavilla clarified that SG&A will see some influx but not a large pop, with a goal to grow expenses at half the rate of sales. R&D is expected to be around 5% in 2026, with 6% in sight if the plan is successful. Regarding pricing, Mr. Scavilla stated that investments will drive innovation and allow for future pricing flexibility, emphasizing Dentsply Sirona's premium 'Mercedes' positioning and focus on differentiating inputs through innovation rather than competing on lower price points.
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