Question · Q3 2026
Jeff Lick asked David McCreight about the challenges CarMax faces as a hybrid retail business, specifically the tension between physical and digital operations that can hinder an ideal digital experience. He also asked Tom Folliard if a primary competitor has become more effective in attracting the young professional/female demographic by offering an easier experience.
Answer
David McCreight, Interim President and CEO, acknowledged the challenges of omnichannel complexity but expressed optimism that the team is ready to streamline and optimize by focusing on customer needs. Tom Folliard, Interim Executive Chair of the Board, stated that CarMax needs to improve across the board, simplifying processes for all consumers, not just specific demographics, to better leverage its investments in digital capabilities.
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